Amazon Account Management

OUTDOORS
Amazon.com/ca

Results

🗹 Sales Revenue Growth of 319% after Management

🗹 Increased Products Sold by 307%

🗹 Generated an increase of Sales from PPC by 248%

🗹 Substantially decreased Advertising Cost of Sale by -31%

🗹 Increased Product Unit Sale Price by 3% over time, from $25.16 to $25.9

 

Inboostr has been a really great Amazon Solutions Partner. They have rocked all metrics and goals and have been instrumental in not only building, but exploding our Amazon business.
Sarah Gomez
Outdoors Category Leader – Chief Marketing Officer

Objectives

The client managed and operated a portfolio of 500+ SKUs, with over 50 new products being launched every month, it was a wide variety of outdoor products to say the least. While there was extensive sponsored Products Campaigns, sales from SB & SD was lacking, so  we execute advanced advertising tactics, implemented micro-level campaign management to focus on incremental sales across SP/SB/SD, and undertook operations to ensure new product launches not only complemented, but accelerated, existing product organic sales. A growth oriented flywheel was developed that further accelerated the success rates and grow rates of new product launches, together with existing products of similar niche and category.

Actions

  • Changing the SEO content & back-end search terms helped listings to rank top of the page day by day
  • Implement aggressive PPC to achieve the given target by using different strategies
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for low selling and excess inventory listings
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages, Video to build positive brand reputation
  • Add profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Create SP & SB & SD Campaigns for all Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Day to day bid adjustment and replenishing campaigns with new keywords

More Cases

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Marketing Director
NATIONAL PET PRODUCT PROVIDER
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