🗹 Sales Revenue Growth of 52% after Management
🗹 Increased Products Sold by 100%
🗹 Generated an increase of Sales from PPC by 43%
🗹 Substantially decreased Advertising Cost of Sale by -59%
AieTO Home, was selling 45 creative products for Japanese households. Facing a lack of effective PPC strategy to cut down wasteful PPC spend, our core objective established with Ash was to ensuring all advertisement spend is cost-efficient by lowering targeted ACOS.
To implement this strategy, we had to ensure full listing optimization that reflected targeted product keywords that reflected the real target market and customer based. We therefore needed to realign on market, product, listing and marketing strategy to set up success factors before reducing costs and scaling up sales with improved conversion.