🗹 Sales Revenue Growth of 189% after Management
🗹 Increased Products Sold by 147%
🗹 Generated an increase of Sales from PPC by 82%
🗹 Substantially decreased Advertising Cost of Sale by -40%
🗹 Increased Product Unit Sale Price by 17% over time, from $25.37 to $29.68
G.O, a design centered Electronics product manufacture based out of China was selling 5+ products when we begun working on the account. They had already launched various advertising campaigns, but their growth and reach seemed to have reached a ceiling. Increasing more revenues through PPC resulted in higher expenses and less ROAS. Our goal to was not only find a solution for the PPC side, but realized we had to go back to the roots of the product listing and competitor marketplace to uncover the bottlenecks. We then focused on establishing a set of aggressive PPC campaigns, ad groups, and keyword strategies to re-establish their brand, and jump start their PPC sales and reach a more targeted audience to optimize ROAS.